You are here because you want to learn more about what Designer Exchange does with your personal information and who controls that information. Within this policy Designer Exchange hopes to give you a clear understanding of how your data is handled and what options you have as a valued customer.

Designer Exchange Ltd (referred to as we or us in this policy), a company incorporated in England and Wales with registered number 08643207 whose registered office is at Sterling House, Fulbourne Road, London, E17 4EE, collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as 'controller' of that personal information for the purposes of those laws.

References to us in this privacy notice are also made in respect of the network of franchisees who operate under the Designer Exchange Ltd brand. We may need to share your personal information between us so that we can provide our services to you, but we will ensure that your information is only shared between the parties who need to know it and is never generally available within the network.

How do we collect your data?

We collect most of this personal information directly from you – in person, by telephone, text, or email or via our website and apps. We only ask for the information that is relevant to help us build an account with you.

We may also collect information:

  • from a third party with your consent, eg your bank or building society;
  • from cookies on our website—for more information on our use of cookies, please see the section on cookies, below; and
  • via our IT systems, eg door entry systems and reception logs, automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems.

Our websites are not intended for children under the age of 13 and we do not knowingly capture their data without parental consent.

This is applicable to the following in the UK Region:

  • Designer Exchange In Store
  • Designer Exchange Online (

To help us provide superior service, Designer Exchange Ltd may share your information within the Designer Exchange Ltd Group. The Designer Exchange Ltd Group includes Designer Exchange Ltd, our franchisees, our subsidiaries and our affiliates who will take steps to safeguard it in accordance with Designer Exchange Ltd privacy policy. This also includes data analysis projects where we look to review our business direction and keep Designer Exchange Ltd competitive.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

Our stores use CCTV to record images for the protection of staff and customers and the prevention and detection of crime. Our CCTV can also be used for staff training where relevant.

For online transactions to ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 2018 and other Data Protection laws applicable at the time.

Our use of personal information

Under data protection law, we can only use your personal information if we have a proper reason for doing so, eg:

  • to comply with our legal and regulatory obligations;
  • for the performance of our contract with you or to take steps at your request before entering into a contract;
  • for our legitimate interests or those of a third party; or
  • where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

We will use your personal information for the following reasons:

  • Informing you about the services we offer,
  • entering into a contract with you and delivering the services you ask for;
  • taking direct debit and/or debit and credit card payments; and
  • recording transactions.

Do we share your information?

We will not share any of your data without your consent. Please see below exceptions to this rule:

  • We will, from time to time use external auditors to try and continuously improve our systems and the integrity of your data.
  • In relation to our online service we provide your contact details to third party groups that will contact you in relation to the quality of the service we provide.
  • To work alongside Law enforcement for their investigations.


As is standard practice on many corporate websites, the Designer Exchange Ltd website uses "cookies" and other technologies to collect information. The cookies policy can be found here.

Third Party

Designer Exchange Ltd do not broker or pass or sell any information of their customers to any external agency.

However, Designer Exchange Ltd may from time to time include links to third-party websites, plug-ins and applications. Please be advised that we do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the sites privacy policy.


When you sign up to our online memberships we give you the opportunity to opt into our Email communication to keep you up to date with news and competitions. Of course, you have the option at any time to change these preferences by going online into your account and we will honour your choices.

If you have a store account then please pop into your local branch and we can make the necessary changes to reflect your preference.

What rights do you have?

You have the following rights, which you can exercise free of charge:
  • Access:

    The right to be provided with a copy of your personal information (the right of access)

  • Rectification:

    The right to require us to correct any mistakes in your personal information

  • To be forgotten:

    The right to require us to delete your personal information—in certain situations

  • Restriction of processing:

    The right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data

  • Data portability:

    The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

  • To object: The right to object:
    • at any time to your personal information being processed for direct marketing (including profiling);
    • in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.
  • Not to be subject to automated individual decision-making:

    The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner's Office (ICO) on individuals' rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email our Data Protection Officer—see below: 'Contact Information'; and
  • let us have enough information to identify you (eg your full name, address and customer or account number);
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
  • let us know what right you want to exercise and the information to which your request relates.

How long will my information be retained for?

We will only keep hold of your data for as long as it is required by Designer Exchange Ltd to continue both a relationship with yourself and to fall in line with Legal requirements which include but not limited to Law Enforcement partnerships and 12 month warranties.

Where your personal information is held?

Information may be held at our offices and those of our group companies, franchisees, third party agencies, service providers, representatives and agents as described above.

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: 'Transferring your personal information out of the EEA'.

Transferring your personal information out of the EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:

  • with our offices outside the EEA;
  • with your and our service providers located outside the EEA;
  • if you are based outside the EEA;
  • where there is an international dimension to the services we are providing to you.
These transfers are subject to special rules under European and UK data protection law.

Some non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. Our standard practice is to use standard data protection contract clauses that have been approved by the European Commission. To obtain a copy of those clauses please contact our Data Protection Officer (see 'How to contact us' below).

Contact information

Designer Exchange Ltd have put into place a Data Protection team to deal with your enquiries on a daily basis. If you have any questions then please get in contact with us either by email or alternatively you can contact us via post:

    Compliance Manager/Data Controller
    Designer Exchange Ltd
    21 Greycaine Road
    WD24 7GP
    United Kingdom

We want to be your first contact option in relation to anything you are unhappy about in relation to your query, but you have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you continue to be dissatisfied with our service. (

This policy can be updated from time to time to fall in line with changes that are required. By reading this policy you agree to continue your relationship with Designer Exchange Ltd. If you wish to withdraw consent then please see the 'What rights do I have' section for your options.