Gianvito Rossi launched his own debut shoe collection in Milan in 2006. He believes the woman wearing his shoes is the masterpiece, and the shoes should merely enhance this fact. Gianvito designs his shoes with the intention of minimising foot pain. His signature pump is the 'Gianvito' which is available in different materials and heel heights. In his own words, Gianvito says his style aims for 'femininity, modernity, and elegance.'