A.P.C.

A.P.C., which stands for Atelier de Production et de Création, is a renowned French fashion brand founded in 1987 by Jean Touitou. The brand emerged during a time when luxury fashion was dominated by opulence and excess. A.P.C. introduced a minimalist aesthetic with a focus on clean lines, understated designs, and high-quality materials.

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A.P.C.'s style reflects a blend of Parisian sophistication and casual ease, often incorporating elements from workwear and utilitarian clothing. The brand's minimalist approach and attention to detail have made it a go-to choice for those seeking understated elegance in their wardrobe.

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