MCM was founded in Munich by Michael Cromer in 1976. MCM's signature logo-printed material - Cognac Visetos - appears on many of its products including the infamous and unisex 'Stark' backpack. MCM believes the Stark backpack's success is down to being 'practical and mobile', and that MCM's modern millennial consumer is a 'global nomad'. MCM is a bold and memorable new kind of luxury fashion.